Emeril Lagasse and Crest are announcing a video contest to find a new Catch Phrase that captures the sheer bigness of the flavor of Crest Whitening Expressions and the winning submission wins its creator $5,000 in cash and a trip to New York City. Residents of the 50 United States, the District of Columbia and Canada may enter by creating a Catch Phrase that 10 words or less. Then make a video that is 30 seconds or less and submit them to the Crest YouTube channel between 9:00 a.m. EST on Sept. 15th and 12:00 noon EST on Oct. 17, 2008. Of course, make sure to review the complete contest rules and get your entry posted as soon as possible!